The Student Voice Project: A brand system


Brief: I was offered a job to work for the advising office to help unify the way they communicated with students. Over the course of 3 semesters, we came up with a visual language and different interaction methods to engage with the various students in the School of Art + Art History + Design. 

The logo: Bold, active and approachable, this logo represents the voice of the UW SoA student body. Calling on the familiar voice bubble, I tilted the logo in space to describe the new interactive environment the SVP seeks to create. 

Engaging Students: The goal of the SVP is to actively engage students. Posters with thought provoking questions are posted in the halls, with comment cards for students to write their responses.