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Aly is a product & brand designer in the Bay Area. For the past few years she has been simplifying finance at Wealthfront.

 
 
 

Product

End to end design process — roadmap & strategy, user research & testing, prototyping, user experience, user interface, information architecture, etc

Brand

Brand strategy, value prop validation, content strategy, marketing, email, landing pages, in product merchandizing, etc

Contract

Selectively taking on projects. Want to collaborate?

Let’s chat

 

Designing a system of scenario exploration

Lead designer for: Home · College · Travel · Retirement
In collaboration with Patrick Mankins

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Wealthfront Branding

Lead designer for: Brand strategy and Website redesign

 

A redesign lead by Customer Insights


In collaboration with Wealthfront’s
Head of Product Marketing, Deanna Dong

Watch the presentation

 

Content Marketing

A design led initiative to fulfill user needs not met by the MVP, collaboration with Deanna Dong
Check out The Home Guide

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App design end to end on Adobe Live

Get a peak into my process

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Interested in seeing more?