Aly is a product & brand designer in the Bay Area. For the past few years she has been simplifying finance at Wealthfront.



End to end design process — roadmap & strategy, user research & testing, prototyping, user experience, user interface, information architecture, etc


Brand strategy, value prop validation, content strategy, marketing, email, landing pages, in product merchandizing, etc


Selectively taking on projects. Want to collaborate?

Let’s chat


Designing a system of scenario exploration

Lead designer for: Home · College · Travel · Retirement
In collaboration with Patrick Mankins


Wealthfront Branding

Lead designer for: Brand strategy and Website redesign
In collaboration with consultants Mia and Jana


A redesign lead by Customer Insights

In collaboration with Wealthfront’s
Head of Product Marketing, Deanna Dong

Watch the presentation


Content Marketing

A design led initiative to fulfill user needs not met by the MVP, collaboration with Deanna Dong
Check out The Home Guide


App design end to end on Adobe Live

Get a peak into my process

adobe live copy.png

Interested in seeing more?